Entergy's Indian Point PR Reaches Critical Mass

Source: O'Dwyer's PR Daily (sub req'd), April 7, 2009
The energy company Entergy has hired yet another public relations firm to promote its Indian Point nuclear power plant in New York. Entergy's new firm is the Breaux Lott Leadership Group, which will "deal with nuclear issues as the license of its Indian Point facility .... is up for renewal."
The firm's leadership, former U.S. Senators John Breaux and Trent Lott, will work on the Entergy account, along with their sons.
Previously, Entergy retained the major firm Burson-Marsteller, to work on "Indian Point issues" and "the overall image of the company."
Last year, Entergy hired the Potomac Communications Group to promote its "Independent Safety Evaluation" panel for the Indian Point plant.
"A round of raucous public hearings is expected" as part of Indian Point's license renewal application, reports O'Dwyer's.