Holiday Inn to Install LED Lighting at 3,200 Locations, September 2, 2009
Holiday Inn plans to use LEDs in new exterior signs at more than 3,200 locations, as part of a global relaunch of the company's logo and brand image. The company expects to cut energy usage by more than half and achieve an estimated 52% reduction in kilowatt hours with signs lit an average of 12 hours per day, 365 days per year. That represents an estimated reduction of 8,700 metric tons of carbon dioxide annually. The new signs are expected to save Holiday Inn an estimated $4.4 million annually over previous neon and fluorescent lighting ($3 million annual maintenance savings and $1.4 million energy savings). The relaunch is expected by the end of 2010.